Arena understands that all athletes are driven to win, whether it be to stand on the podium or to achieve their personal best, the end goal is always to win. They understand because they have the same urge. 

From the time Arena founder Horst Dassler started his venture, Arena has been focused on winning. They've had one goal: to strengthen and promote aquatic sports. Through a continuous pursuit to team with athletes for inspiration they've consistently provided products that match and exceed their expectations. 

To Arena this is a win; and with over 30 years of practice, they've established a cadence between they'er athletes and they'er products. 

It is Arena's way to stand with their athletes on the podium. 


Poco Loco offers Arena products in store, at events, online, and as an option on custom team pages.