Inspiration, disgust, determination, childhood memories, and a splash or destiny are all ingredients to this wild adventure we call Ruffle Butts. The moment is engrained in the memory of Amber Schaub, owner & founder, forever. It was 2007, in a Target parking lot, when she picked up that old fuchsia flip phone and dialed her mom, "Mom, I finally have my answer... Ruffle Butts!" She was silent for a moment, then Amber herd a little chuckle. Turns out that chuckle is fairly universal at the mention of the brand's name. 

Amber had been inspired by life events, including an Oprah episode on entrepreneurs. She yearned for that passion in her life. Sadly, Amber was led somewhat by disgust; disgust in the lack of ethics she witnessed professionally. Amber was determined to do it differently. Add in a light-bulb moment while searching for a ruffle-butt baby gift and Amber somehow landed on this wild ride. 

From day one, Amber built the business on the Golden Rule her mom had engrained into her. As a want-to-be-mom at the time, Amber could not imagine a customer more deserving of a high-quality, affordable, and joy-creating product. She envisioned an apparel line based around the ruffled bloomer of her childhood memories, but wanted to do it in a way that was much bigger. Amber dreamed of creating a company that was so much more than just apparel, one that pays it forward and impacts the lives of others. Customer service and quality would be top priority from day one, 100% happiness guaranteed. Ruffle Butts would treat their customers just as they would want to be treated. In full-circle fashion, Ruffle Butts was blessed with the most supportive and enthusiastic customers that they could have ever dreamed. 

It is with this story, that you are welcomed to the Ruffle Butts family. Joined full time by Amber's crazy-ambitious husband as the COO in 2010 and blessed with 2 incredible children, Ruffle Butts is a part of their family in every way. It is super personal for Amber and although the company has grown significantly since that memorable day in 2007, it is still very much her 'first born.' Amber is eternally grateful to each and every one of the Ruffle Butts customers, as they are well aware that without you, this dream that they pursue would not be possible. 


Poco Loco offers Ruffle Butts & Rugged Butts products in store and online.