Adidas has its roots in Germany but they are a truly global company. Around the world they employ over 57,000 people. Employees from about 100 nations are working at their global HQ in Herzogenaurach, Germany - the World of Sports. Every year they produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. Adidas is quite a large and also multifaceted organization, but they keep things simple, lean, and fast. 

Everything Adidas does is rooted in sport and sport plays an increasingly important role in more and more people's lives on and off the field of play. Sport is central to every culture and society and is core to an individual's health and happiness. Therefore, Adidas believes that, though sport, they have the power to change lives. This core belief guides the way they run their company, how they work with their partners, how they create their products, and how they engage with their customers. 

Athletes will not settle for average and neither does Adidas. They have a clear mission: to be the best sports company in the world. Every day, they come to work to create and sell the best sports and fitness products in the world and to offer the best service and consumer experience  and to do it all in a sustainable way. To successfully do that, Adidas focuses entirely on their authentic sports brands as they connect and engage with their customers. 

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