Jack O'Neill opened the world's first surf shop in 1952 out of a garage off the Great Highway, San Francisco. He started out shaping boards and selling wax, eventually experimenting with insulated surf vests to extend sessions in the frigid waters of Northern California. This thought process lead to the creations of the neoprene wetsuit, an invention of Jack's that changed the surf world forever. The shop later moved to Santa Cruz and went full force into the wetsuit business. That same progressive spirit still drives the company forward today. Those at O'Neill strive to innovate, evolve, and produce timeless products to benefit those who live the sure lifestyle.